Munich International Trade Fairs is responding to fundamental change in the ICT industry by replacing SYSTEMS, which was founded in 1969, with a completely new event format beginning in October 2009. The new event will have a business-to-business character and address decision-makers in companies of all sizes, giving the ICT industry an international and modern communications, sales and marketing platform.

The decision to launch a new event in 2009 was based on fundamental changes in the ICT industry's needs. The Internet and other information and communications technologies have become so important in the global business community that they have become a central component and a key factor of success in commercial business strategies. Gone are the days when suppliers and users, manufacturers and customers only got excited about new products and features, like they did in the early days of the industry. Instead, what the industry needs now and in the future are optimum business strategies. A conventional exhibition that revolves around the presentation of exhibits no longer does this situation justice.

Klaus Dittrich, Managing Director of Munich International Trade Fairs, explains:
"With 1,061 exhibitors and having received top marks from all market players, SYSTEMS remains the leading business-to-business exhibition for the ICT sector after nearly 40 years. It is in a strong position as it bids the industry farewell. During the past few years, it has increasingly developed into a popular venue for company events, conventions, conferences and road shows. In fact, for the first time in the history of the ICT exhibition, our conference center – the ICM – was completely booked to capacity. Still, we have decided to take into account fundamental changes in one of the most important industries of the future and to give the market an event that is completely new, flexible and innovative. We are convinced that the new live events will provide outstanding utility to suppliers and users alike and hope that a large share of our exhibitors will join us on this journey."

The detailed concept of the new event, which will celebrate its premiere in October 2009, will be announced to you, your customers and the general public before the end of this year. We hope that you are excited about the upcoming event and that you will take advantage of the opportunity to present your company and your expertise – with flexibility, competence, emotion and more success than ever. We would be pleased to provide you with additional information.
 
Contact:

Manfred Salat, Exhibition Director
Phone: (+49 89) 949-20360
Fax: (+49 89) 949-20369
E-mail: manfred.salat@messe-muenchen.de