
SYSTEMS
is closing its gates for the last time in 2008 with a total of
1,061 exhibitors
and some
39,000 visitors, having largely reached this year's objectives.
The program of related
events, which consisted of
13 different events, saw record-breaking attendance.
Some
4,000 participants attended
events including Communication World, Internet World, Marketing Performance
Day, the Microsoft Technical Server Summit and the Oracle Enterprise 2.0
Conference. For the first time ever, the International Congress
Centre Munich (ICM) and the rooms that are available alongside the halls were
completely booked to capacity during the 4-day event.
The hot topics at this
year's SYSTEMS were
Green IT,
Unified Communications and
IT Security.
The
jobs initiative, which Munich
International Trade Fairs organized for the second time with exhibitors,
partners and sponsors, featured a diverse range of attractions that met with a
great deal of interest among young IT professionals and job applicants alike. The
fair's classic exhibition sectors were rounded out by 6 central
SYSTEMS Forums
as well as a number of smaller forums that revolved around individual
exhibitors, areas or specials.
Despite these balanced results, the 27th
SYSTEMS is ending its nearly 40-year history as one of the largest and most
important B2B exhibitions in the ICT industry and passing the torch to a
completely new event that will
celebrate its premiere in October 2009. Munich International Trade Fairs will
announce details before the end of this year.
At a press conference on
Wednesday, October 22, 2008, Klaus Dittrich, Managing Director of Munich
International Trade Fairs, said:
"SYSTEMS is closing this year in a strong position, and not just in
numbers. We also consider the return of several key international IT
heavyweights such as Dell, Kyocera Mita, Microsoft, Oracle and Sun Microsystems
a major success. They have enhanced the attractive range of solutions,
innovations and lectures at the fair with additional, trendsetting ICT
highlights. The audience of trade visitors appreciated the related events at
this year's fair.
Closing down an exhibition like SYSTEMS that has successfully maintained
its market position for 40 years and has outlasted a number of well-known
international ICT exhibitions is not the most obvious course of action. Still,
it is time for something new. Time to give the ICT market innovative and
flexible platforms for sales, marketing and communications. Now the
"Grande Dame" of this sector is passing the torch to a new generation
of live events. We would like to thank our exhibitors and visitors, many of
whom have been with us for decades, and look forward to seeing them again in
2009."
As a result, Munich International Trade Fairs will continue to provide
the ICT sector attractive platforms for their marketing communications as the
long history of an ICT institution draws to an end.